“Yurt d\u0131\u015f\u0131na a\u00e7\u0131lmay\u0131 hedefleyen \u015firketler, b\u00fcy\u00fcmeyi ad\u0131m ad\u0131m planlamal\u0131. Bu s\u00fcre\u00e7 zaman alsa da giri\u015fimcilere ve \u015firketlere maliyet a\u00e7\u0131s\u0131ndan \u00e7ok daha s\u00fcrd\u00fcr\u00fclebilir bir altyap\u0131 sa\u011fl\u0131yor.”<\/p>\n\n\n\n
Haz\u0131r giyim sekt\u00f6r\u00fcnde do\u011frudan \u00fcretime ge\u00e7meden \u00f6nce \u00fcretim, sat\u0131\u015f ve ihracat stratejileri tespit edilmeli. Bu noktada 7 \u00f6nemli ba\u015fl\u0131k \u00f6ne \u00e7\u0131k\u0131yor:<\/p>\n\n\n\n
01. Pazar ara\u015ft\u0131rmas\u0131:<\/mark><\/strong> <\/mark>AB’nin yan\u0131 ba\u015f\u0131nda yer alan T\u00fcrkiye, bu pazarda hat\u0131r\u0131 say\u0131l\u0131r bir ihracat\u00e7\u0131 olarak konumlan\u0131yor. AB ve bu alan\u0131n d\u0131\u015f\u0131nda kalan Avrupa \u00fclkeleri ve ABD, bu alanda faaliyet g\u00f6sterecek giri\u015fimcilerin radar\u0131nda olmal\u0131. Ba\u011f\u0131ms\u0131z Devletler Toplulu\u011fu’na (BDT) y\u00f6nelik ara\u015ft\u0131rmalar da yap\u0131lmal\u0131. Hangi pazara y\u00f6nelmek gerekti\u011fi konusunda pazar ara\u015ft\u0131rmas\u0131 ger\u00e7ekle\u015ftirilmeli . Buralarda g\u00f6r\u00fc\u015fme yapmak \u00fczere verilen desteklerden ve bu alanda verilen fuar kat\u0131l\u0131m desteklerinden yararlan\u0131lmal\u0131.<\/p>\n\n\n\n 02. Web sitesi tasar\u0131m\u0131: <\/mark><\/strong>A\u00e7\u0131klay\u0131c\u0131 bir web sayfas\u0131 tasarlanmal\u0131, firman\u0131n B2B konumunda m\u0131 yoksa B2C konumunda m\u0131 \u00e7al\u0131\u015faca\u011f\u0131na karar verilmeli.<\/p>\n\n\n\n 03. Pazarlama stratejileri<\/mark><\/strong>:<\/strong> <\/mark>LinkedIn ve di\u011fer sosyal medya mecralar\u0131na hakim olunmal\u0131, hedef pazar\/hedef kitleye y\u00f6nelik reklam \u00e7al\u0131\u015fmalar\u0131na odaklan\u0131lmal\u0131. Reklam b\u00fct\u00e7esi y\u00f6netiminin ancak reklam verilen mecradaki algoritmalar iyi anla\u015f\u0131labilirse etkin kullan\u0131laca\u011f\u0131 unutulmamal\u0131. Bu nedenle reklam vermeye ve SEO (Arama Motoru Optimizasyonu) analizi ve \u00e7al\u0131\u015fmalar\u0131 yapmaya \u00f6zen g\u00f6sterilmeli.<\/p>\n\n\n\n 04. \u00dcretimde farkl\u0131l\u0131k:<\/mark> <\/strong>\u00dcretilen \u00fcr\u00fcnle farkl\u0131l\u0131k yarat\u0131lmas\u0131na odaklan\u0131lmal\u0131. \u00dcr\u00fcn\u00fcn teknolojik i\u00e7eri\u011fi ya da teknolojiyle ba\u011flant\u0131s\u0131n\u0131n sa\u011flanmas\u0131, markala\u015fman\u0131n ger\u00e7ekle\u015fmesinde \u00f6nemli bir role sahip. Kaynaklar\u0131n k\u0131s\u0131tl\u0131 ve sermayeye eri\u015fimin daha da maliyetli oldu\u011fu son d\u00f6nemde giri\u015fimciler\/KOB\u0130’ler \u00f6zellikle bu konudaki eksiklerini kendi \u00fcretim patikalar\u0131na uygun ve b\u00fct\u00fcnc\u00fcl bir bak\u0131\u015f a\u00e7\u0131s\u0131 ile olu\u015fturulmu\u015f devlet destekleri stratejileri tasarlamaya y\u00f6nelmeli.<\/p>\n\n\n\n 05. Yurt i\u00e7inde marka tescili:<\/mark><\/strong> Haz\u0131r giyim ihracat\u0131na odaklanan giri\u015fimci ve KOB\u0130’ler, yurt i\u00e7inde tescil edilmi\u015f bir markaya sahip olmal\u0131.<\/p>\n\n\n\n 06. Yurt d\u0131\u015f\u0131nda marka tescili<\/mark>: <\/mark><\/strong>Markas\u0131 T\u00fcrkiye’de de\u011ferli hale gelmi\u015f olan ve yurt d\u0131\u015f\u0131na a\u00e7\u0131lmay\u0131 hedefleyen KOB\u0130’ler, yurt d\u0131\u015f\u0131nda da markas\u0131 arac\u0131l\u0131\u011f\u0131yla bilinirli\u011fini sa\u011flamal\u0131. Bunun i\u00e7in yurt d\u0131\u015f\u0131nda marka tescili s\u00fcre\u00e7leri i\u00e7in Ticaret Bakanl\u0131\u011f\u0131’n\u0131n bu alanda verdi\u011fi desteklerden yararlan\u0131lmal\u0131.<\/p>\n\n\n\n 07. Desteklerden faydalanmak:<\/mark><\/strong> Ticaret Bakanl\u0131\u011f\u0131 desteklerinin yan\u0131 s\u0131ra KOSGEB taraf\u0131ndan sa\u011flanan Yurtd\u0131\u015f\u0131 Pazar Deste\u011fi de bu noktada projeci giri\u015fimci\/KOB\u0130’ler a\u00e7\u0131s\u0131ndan kullan\u0131lmas\u0131 gereken destek ba\u015fl\u0131\u011f\u0131 olarak \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n\n\n\n Daha detayl\u0131 bilgi ve destek i\u00e7in bize ula\u015f\u0131n.<\/mark><\/p>\n\n\n\n +90 312 426 44 78<\/p>\n\n\n\n info@yerchi.com.tr<\/p>\n","protected":false},"excerpt":{"rendered":" Yurt d\u0131\u015f\u0131na a\u00e7\u0131lmay\u0131 hedefleyen \u015firketler, b\u00fcy\u00fcmeyi ad\u0131m ad\u0131m planlamal\u0131. Bu s\u00fcre\u00e7 zaman alsa da giri\u015fimcilere ve \u015firketlere maliyet a\u00e7\u0131s\u0131ndan \u00e7ok daha s\u00fcrd\u00fcr\u00fclebilir bir altyap\u0131 sa\u011fl\u0131yor. Haz\u0131r giyim sekt\u00f6r\u00fcnde de do\u011frudan \u00fcretime ge\u00e7meden \u00f6nce \u00fcretim, sat\u0131\u015f ve ihracat stratejileri tespit edilmeli.<\/p>\n","protected":false},"author":3,"featured_media":6465,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/yerchi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/6459"}],"collection":[{"href":"https:\/\/yerchi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yerchi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yerchi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/yerchi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=6459"}],"version-history":[{"count":7,"href":"https:\/\/yerchi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/6459\/revisions"}],"predecessor-version":[{"id":6475,"href":"https:\/\/yerchi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/6459\/revisions\/6475"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yerchi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/6465"}],"wp:attachment":[{"href":"https:\/\/yerchi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=6459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yerchi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=6459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yerchi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=6459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}